Wallu wrote: The term was originally created for commercial purposes. I find it quite useful when talking about non-western based music. Although it covers wide range of different styles, there´s always that ethnic third-world element in world music artists. So I dont know if a african rap artist qualifies as world music if the music itself hasn´t have that local twist in it.
That being said it´s not just third-world music that qualifies for example maybe Afenginn could be described as such.
That was also my point above. Afenginn is very much world music. People tend to lump them together with Balkan bands, but actually their biggest influence is old norse folk music, so yeah.
My "rule" breaks in half though when it comes to Danes like Addisabababand, Analogik or The KutiMangoes (who play Roskilde this year). These guys play world music but not influenced by their own home country. I guess you could call it "world music by proxy".